RALEIGH, NC – Martin Brossman and Anora McGaha, co-authors of Social Media for Business, an Outer Banks Publishing Group book, held a “book launch” on Thursday, August 4 at The Center for Excellence on Six Forks Road South in Raleigh, North Carolina.
Celebrating Mr. Brossman’s third social media book, and Ms. McGaha’s first book, the authors offered door prizes at the event including a social media consultation by Martin Brossman & Associates and a Kindle ebook reader. Catering for the event was by Catering by Design.
Mr. Brossman’s first book on social media, Brossman’s Social Media and Online Resource Directory for Business, had a North Carolina focus. Mr. Brossman said he received overwhelming feedback from his readers to produce a national, more comprehensive version that would cover the entire spectrum of social media and its use in business.
For Social Media for Business, Mr. Brossman partnered with Ms. McGaha, a social media manager and Internet researcher, to write and edit the book. They included chapters from twenty contributors to deepen the coverage and expertise, covering audio and video, mobile, Facebook and LinkedIn ads, articles, press releases in addition to dozens of other topics.
Social Media for Business includes a section on perspectives about social media and Internet marketing with a rich collection of articles; a large central section on the building blocks of social media and the Internet; and a substantial section on online marketing through social media. Visit the Social Media for Business web site for more information.
“Social Media for Business is particularly valuable for the micro-business and solo professional, as well as small businesses with under 25 employees because it was written by micro-business and solo professionals who bring their own fresh experience and research,” said Ms. McGaha. “Readers will learn about building, establishing and maintaining a strong, genuine, appropriate multi-dimensional presence for their business on social media and other Internet channels.”
Mr. Brossman, who has been using and teaching LinkedIn since 2006, and is the leading trainer of social media and business success for small businesses in North Carolina, brings fascinating insight and perspectives to the book.
Mr. Brossman’s second social media book, Linking Into Sales, was written with fellow LinkedIn expert and community builder Greg Hyer, to show readers how to use LinkedIn to increase sales.
“My personal and professional mission is to help individuals live lives so meaningful it moves them and others to tears,” Mr. Brossman said. “Extending out from that, it is to help micro-business thrive for a grassroots rebuilding of the American economy. This book sets out to give a solid and motivating push for small businesses to use social media and online marketing to be successful in business.”
The audience for Social Media for Business is both the newcomer to social media and online marketing, as well as the experienced practitioner. “Each reader will take out different insights based on their experience and needs,” said Ms. McGaha.
“I don’t think there is a single book on the market that covers so expertly every aspect of social media,” said Anthony S. Policastro, Publisher of Outer Banks Publishing Group. “And what makes this book so valuable is that the contributors provided honest and frank viewpoints on their particular expertise based on actual experience. It’s like being in a room with all of them and they are telling me the best practices and techniques to be successful using social media.”
Anora McGaha is a writer and author, with three years of experience in social media management and Internet research. Prior to that her career spanned twenty years in marketing communications and business analysis. She provides training and consulting on Internet publicity, social media and online marketing and is an associate with Martin Brossman & Associates and Carolina Web Consultants, Inc. For more information visit her Linkedin site.
Martin Brossman is a success coach, speaker, trainer, and author specializing in teaching social media and business success to accelerate growth for entrepreneurs and small businesses. He’s the founding director of Martin Brossman & Associates and collaborates with micro-business and solo-professionals in delivering the latest training and services. He is the author of three books on social media; travels and trains frequently; and is a powerful keynote speaker on dozens of relevant topics. An early user of LinkedIn, Brossman has built a meaningful and significant network of his own. For more information see his Linkedin site.
Photos of the event can be seen on the Social Media for Business Facebook page.
Social Media for Business is available directly from the printer at a discount of $16.50. Use the discount code of “EJUCVT36” at checkout to get a $6.45 discount off the list price for a sale price of $16.50. The book is also available on Amazon, Barnes & Noble and other fine bookstores.
When I heard this sad story on NPR radio this morning it moved me so much and reminded me of Doug Roberts novel, The Man Who Fooled SAVAK, a suspenseful love story based on true events. This is the kind of repression that still pervades a lot of the Middle East today as it did forty years ago when Mr. Roberts staged the successful escape of his fiancé and her mother from a repressive and threatening Iran.
In January of this year in Pakistan, the governor of Punjab province, Salmaan Taseer, who was an outspoken defender of civil rights, was gunned down for criticizing the hardness of Islamic law. He was merely sticking up for a Christian woman who was accused of blaspheming Islam. Her punishment: death.
His daughter, Shehrbano Taseer, is a journalist in Pakistan, and she talks to Steve Inskeep, host of NRP Radio’s Morning Edition, about her father’s legacy and her own fight against extremism.
Here is part of that interview:
“INSKEEP: And it was not that your father committed this alleged act of blasphemy, but merely spoke up for the rights of someone who was accused of blasphemy and asked for her to be accorded mercy. This is what many clerics described as itself being blasphemous.
Ms. TASEER: Yeah, because my father had criticized the law. He had criticized the misuse of the law.
INSKEEP: Did anyone speak up for your father after his murder?
Ms. TASEER: There were three people who believed that this law was being misused and that this was an unfair 
allegation of blasphemy. There was my father. There was our federal minister for minorities, Shahbaz Bhatti, and there was Syeda Imam, who is a parliamentarian. And she had tabled a bill in the national assembly trying to water down this law and stop the misuse. And two out of three of these people are now dead. Shahbaz Bhatti, our federal minister for minorities, was gunned down outside his mother’s home two months after my father was shot dead.”
You can read the rest of this moving interview or listen to it on the NPR site. And if you want to read more about a similar story with a much different outcome, download a copy of The Man Who Fooled SAVAK, available on the Kindle, Barnes and Noble NOOK, Apple iBooks and in various ereader formats from Smashwords.
Congrats to Amanda Hocking for using a traditional publisher to further her writing career. She did the right thing seeking out a traditional publisher and the reason is clear – she wants to be a writer – not a book marketer, editor, designer and distributor.
This is not a new trend – it has been happening for years.
The caveat here is her content. She has the content that sells – when she writes, it sells. She can afford to give away a large piece of her royalties so she can spend more time writing.
So should every self-published author seek out traditional publishers for their work. Maybe, yes and maybe, no. Some authors like JA Konrath took the reverse course – he went from traditional publishers to self-publishing because he could get a bigger piece of the publishing pie, especially on his traditionally-published books that went out of print. Even luminary Stephen King experimented with self-publishing a few years back.
A new trend is emerging as traditional publishers go digital. Currently, a self-published author could get their work in front of more people as an eBook than a printed book. This is still true, but as more and more traditional publishers go digital, they can offer both – significant eBook exposure as well as print book distribution. They will take a larger piece of the pie, but if your work is selling well, it is worth going with a traditional publisher.
Here’s the Amanda Hocking story from The New York Times.
If any writer proved that modern self-publishing could be a pretty sweet deal, it was Amanda Hocking.
Amanda Hocking, who has self-published nine books.
In the past year Ms. Hocking, a 26-year-old from Minnesota, became an indie heroine in the literary world for publishing nine books that sold a total of more than one million copies, nearly all of them in e-book form, earning almost $2 million for her efforts.
But for Ms. Hocking, self-publishing has had its limits. On Thursday she announced that she had sold a four-book series to St. Martin’s Press, ending a frenzied weeklong auction that involved nearly every major publisher in the business, including Random House, Simon & Schuster and HarperCollins.
St. Martin’s, part of Macmillan, paid more than $2 million for the world English rights to the “Watersong” series, Ms. Hocking’s latest books in the young-adult paranormal genre. >more
We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.
If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.
The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.
What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.
In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.
The 25 Most Wanted
Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.
While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of th
e top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.
(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)
KindleLendingClub.com Most Wanted – Week of January 30, 2011:
1. The Hangman’s Daughter, by Oliver Pötzsch
2. Water for Elephants: A Novel, by Sara Gruen
3. The Hunger Games, by Suzanne Collins
4. Switched (Trylle Trilogy, #1), by Amanda Hocking
5. Wicked Appetite, by Janet Evanovich
6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins
7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins
8. Heart of the Matter, by Emily Giffin
9. My Horizontal Life, by Chelsea Handler
10. My Blood Approves, by Amanda Hocking
11. The Lover’s Dictionary: A Novel, by David Levithan
12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen
13. The Templar Concordat, by Terrence O’Brien
14. Ender’s Game, by Orson Scott Card
15. We Interrupt This Date, by L.C. Evans
16. A Season To Be Sinful, by Jo Goodman
17. Sizzling Sixteen, by Janet Evanovich
18. Favorite, by Karen McQuestion
19. The Boy Who Came Back from Heaven, by Kevin Malarkey
20. Ascend (Trylle Trilogy, #3), by Amanda Hocking
21. Ender in Exile, by Orson Scott Card
22. Crossing Oceans, by Gina Holmes
23. Shiver, by Maggie Stiefvater
24. Firefly Lane, by Kristin Hannah
25. The Accidental Highland Hero, by Terry Spear
As more and more authors turn to self-publishing, a new trend is emerging that may benefit publishers as well as authors.
Successful crime novelist Joe Konrath is probably the author who started this new trend and is the poster child of successful authors moving into the self-publishing realm.
According to an article in The Star-Telegram online written by Alex Pham of The Los Angeles Times,
“Joe Konrath can’t wait for his books to go out of print.
When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple’s iBooks and other online outlets. That way he’ll be able to collect 70 percent of the sale price, compared with the 6 to 18 percent he receives from Hyperion.
As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.
‘I doubt I’ll ever have another traditional print deal,’ said the author of Whiskey Sour, Bloody Mary and other titles. ‘I can earn more money on my own.'”
Mr. Pham goes on to write, “It’s difficult to gauge just how many authors are dumping their publishing houses to self-publish online, though for now, the overall share remains small. But hardly a month goes by without a well-known writer taking the leap or declaring an intention to do so.”
However, Mr. Konrath is one of the exceptions to successful self-publishing because his fan base was primarily created by the marketing and distribution efforts of traditional publishing houses.
Does that mean an author needs to be published by a traditional publishing house to be successful later in self-publishing?
Not at all.
Mr. Konrath just stood up on his surf board and is about to catch one of the largest new waves in publishing. He knows where his readers are and how to read them – online where most hang out.
As an aspiring or first-book author who is relatively unknown, you need to market your work to where people seek, read, recommend and review books – in social media: Facebook, Twitter, NING, Linkedin, Foursquare, Goodreads, and all the other social networking sites out there.
There is only one problem. By the time you learn how to effectively market your work on all the social media, you may be in an old-age home especially if you are not so computer savvy. Besides, when would you have time to write another book?
Most authors just want to write. They don’t want to wear six or seven hats and be the marketing guru, the sales superstar or the promotional genius.
This is where publishers can get their own surf board and ride the same wave as Mr. Konrath. But some are just standing up on their boards, others are knelling and most don’t even see the social media wave.
Publishers can offer social networking services, electronic distribution and all the perks of traditional publishing to authors in digital and electronic form. This is a wave that is coming whether publishers like it or not so the best strategy is to make sure to have a surf board and to look out over the horizon. This publisher is certainly standing on his surf board poised to ride the next giant wave.
I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?
The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.
Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.
Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.
And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.
And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.
It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.
Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.
by Manisha on November 12, 2010
Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!
Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.
In what might be viewed as a pat on the back for Kindle
Doing 66% of their reading in the digital form, Kindle
The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.
If you liked this article, share it on FACEBOOK.
Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.
We have pre-launch specials for new titles and limited discounts on current titles.
Here are some special buys:
Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.
A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.
Social Media for Business is probably the most comprehensive and up to date reference on the light-speed changing world of social media.
As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”
Another new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.
Mr. Meloche is CEO of The William Meloche Group in Toronto and he may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.
He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.
“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.
And don’t forget to check out our fiction titles also at special prices in October.
If you vote for Trump and his MAGA GOP members you may indirectly start World War III.
If Trump and his MAGA GOP take control of our Congress, they will cut off support for Ukraine. They already cut support on the advice of Trump when the Congress was ready to approve the spending bill with support for Ukraine.
What will happen next?
said Larry Jacobs, director of the Center for the Study of Politics and Governance at the University of Minnesota. “This is supposed to be the party of conservative principles, of tradition, of respect for customs and rules that make society governable.
“The idea that the law does not apply to Republicans is something that has now become part of the mainstream of the Republican party. We see it in terms of the approach to elections. We see it in terms of the treatment of immigrants. Some of the actions with regard to abortion may approach that level. The Republican party appears to consider the law and the constitution to be optional and to have lost legitimacy.”
From The Guardian
Republicans’ lawless leaders at odds with midterm law and order message | Republicans | The Guardian
If you vote Republican you are supporting:
– 19 GOP red states have pending laws suppressing voter’s ability to vote. Historically, dictators and Fascists have suppressed votes to stay in power.
– The GOP has come out in support of QAnon, The Oath Keepers and the Proud Boys
– You may lose a loved one, a relative or a friend in a train crash, a bridge collapse or a plane crash as Republicans strip funds from President Biden’s infrastructure bill.
– The Texas abortion ban if left to stand will be passed in several other GOP states. Idaho will pass an anti-abortion law based on the Texas law. 16 states have “trigger” abortion ban laws.
by the US Supreme Court.
https://cnn.it/3RaW1zm
https://nyti.ms/3IcANNo
With the recent Supreme Court banning EPA authority from polluters
https://bit.ly/3IfQ1Bf
on Gun Purchases – will never get passed.
Watch Jimmy Kimmel’s emotional plea to improve gun purchase background checks
https://cnn.it/3AnRweO
– will never go up leaving 18 states still paying $7.25 an hour.
– the last thing America needs are conservative leaders, especially some Republicans who want to keep America from progressing. The last thing America needs is backward-thinking leaders in the 21st Century.
– Republicans have turned to cheating to stay in power or to get back into power…and nothing is getting done by them for the American people.
The enforcement or advocacy of strict obedience to authority at the expense of personal freedom.
and everything America stands for: Truth, Justice and Liberty for all? Look what is happening in Ukraine.
*Of course, not all Republicans are like those described above. Here is a list of those who should stay in office.
House of Representatives – those who voted to impeach the former president
Senate – The Republicans who voted to convict the former president after impeachment:
YOUR VOTE COUNTS. It’s a lie to think otherwise.
Paid for by Jake Stone for American Democracy
VOTE like your freedom depended on it…because it does.
Books of the NY Times