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Category ArchiveBooks

New Trend Emerging as Traditional Publishers go Digital

 

Congrats to Amanda Hocking for using a traditional publisher to further her writing career.  She did the right thing seeking out a traditional publisher and the reason is clear – she wants to be a writer – not a book marketer, editor, designer and distributor.

This is not a new trend – it has been happening for years.

The caveat here is her content.  She has the content that sells – when she writes, it sells.  She can afford to give away a large piece of her royalties so she can spend more time writing.

So should every self-published author seek out traditional publishers for their work.  Maybe, yes and maybe, no.  Some authors like JA Konrath took the reverse course – he went from traditional publishers to self-publishing because he could get a bigger piece of the publishing pie, especially on his traditionally-published books that went out of print. Even luminary Stephen King experimented with self-publishing a few years back.

A new trend is emerging as traditional publishers go digital.  Currently, a self-published author could get their work in front of more people as an eBook than a printed book.  This is still true, but as more and more traditional publishers go digital, they can offer both – significant eBook exposure as well as print book distribution.  They will take a larger piece of the pie, but if your work is selling well, it is worth going with a traditional publisher.

Here’s the Amanda Hocking story from The New York Times.

A Successful Self-Publishing Author Decides to Try the Traditional Route

By JULIE BOSMAN
Published: March 24, 2011

If any writer proved that modern self-publishing could be a pretty sweet deal, it was Amanda Hocking.

Amanda Hocking, who has self-published nine books.

In the past year Ms. Hocking, a 26-year-old from Minnesota, became an indie heroine in the literary world for publishing nine books that sold a total of more than one million copies, nearly all of them in e-book form, earning almost $2 million for her efforts.

But for Ms. Hocking, self-publishing has had its limits. On Thursday she announced that she had sold a four-book series to St. Martin’s Press, ending a frenzied weeklong auction that involved nearly every major publisher in the business, including Random House, Simon & Schuster and HarperCollins.

St. Martin’s, part of Macmillan, paid more than $2 million for the world English rights to the “Watersong” series, Ms. Hocking’s latest books in the young-adult paranormal genre. >more

Kindle books can now be loaned – Newest Trends

We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.

If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.

The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.

What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.

In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.

The 25 Most Wanted

Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.

While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.

(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)

KindleLendingClub.com Most Wanted – Week of January 30, 2011:

1. The Hangman’s Daughter, by Oliver Pötzsch

2. Water for Elephants: A Novel, by Sara Gruen

3. The Hunger Games, by Suzanne Collins

4. Switched (Trylle Trilogy, #1), by Amanda Hocking

5. Wicked Appetite, by Janet Evanovich

6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins

7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins

8. Heart of the Matter, by Emily Giffin

9. My Horizontal Life, by Chelsea Handler

10. My Blood Approves, by Amanda Hocking

11. The Lover’s Dictionary: A Novel, by David Levithan

12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen

13. The Templar Concordat, by Terrence O’Brien

14. Ender’s Game, by Orson Scott Card

15. We Interrupt This Date, by L.C. Evans

16. A Season To Be Sinful, by Jo Goodman

17. Sizzling Sixteen, by Janet Evanovich

18. Favorite, by Karen McQuestion

19. The Boy Who Came Back from Heaven, by Kevin Malarkey

20. Ascend (Trylle Trilogy, #3), by Amanda Hocking

21. Ender in Exile, by Orson Scott Card

22. Crossing Oceans, by Gina Holmes

23. Shiver, by Maggie Stiefvater

24. Firefly Lane, by Kristin Hannah

25. The Accidental Highland Hero, by Terry Spear

And Let the War for Words Begin!

It seems there is only one formidable opponent competing on level ground with Amazon’s Kindle and that is Barnes & Noble.

With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.

Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)

Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.

Here are the similarities:

Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)

And the war is on. Check these other similarities between the two competitors as they try to one up each other.

Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.

It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.

Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.

B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.

Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.

Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.

So what’s next?

More great ebook devices and apps at great prices and lower book prices.

Who will win? No one knows. Maybe both will.

For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.

After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.

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So You Thought E-books were a passing fad?

From Twenty Four Times

Amazon Kindle: Partially Responsible for $1 Billion E-book Sales

by Manisha on November 12, 2010

Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!

Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.

In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.

Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.

The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.

If you liked this article, share it on FACEBOOK.

New Online Book Store Debuts Today

Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.

We have pre-launch specials for new titles and limited discounts on current titles.Social Media for Business, Martin Brossman, Twitter, Facebook, Outer Banks Publishing Group

Here are some special buys:

Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.

A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.

Social Media for Business is probably the most comprehensive and up to date reference on  the light-speed changing world of social media.

As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”

Not Another Business Book!, William Meloche, Outer Banks Publishing Group, Anthony S. Policastro, digital publishishing, B2BAnother new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.

Mr. Meloche is CEO of The William Meloche Group in Toronto and he  may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.

He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.

“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.

And don’t forget to check out our fiction titles also at special prices in October.

Borders launches e-bookstore

Now that Borders has entered the ebook revolution, we will also see lower ebook prices and market pressure to lower the cost of ebook readers.

From The Wall Street Journal – July 8, 2010
By JEFFREY A. TRACHTENBERG

Intent on catching up in the fast-evolving e-book arena, retailer Borders Group Inc. is launching an e-bookstore with titles provided by Kobo Inc., the Canadian e-book retailer in which it has an investment stake.

The nation’s second-largest bookstore chain in sales, Borders, based in Ann Arbor, Mich., acquired the stake in December and said Kobo would provide e-books for sale on Borders.com.

For consumers, the entrance of Borders into the e-book marketplace may mean lower prices on some titles. More>

Did you think Amazon would go gently into the night?

Image representing Amazon Kindle as depicted i...

Image via CrunchBase

It was only a matter of time. Did you think Amazon would sit back and let Apple steal its thunder from the Kindle? I predict based on the following New York Times blog post, that we will see an iPad-like device from Amazon by the end of this year or early next year.  What do you think?

    From The New York Times blog, Bits, May 17, 2010, 3:42 pm

    With a Kindle Hiring Spree, Amazon Gears Up for Battle With Apple

    By NICK BILTON

    Since Apple announced its plans for the iPad, Amazon has shared few details about how it would respond to the competition for its Kindle. But over the last few weeks, it has offered some more clues.

    Lab 126, the division of Amazon responsible for building the Kindle, has been on a hiring binge, with dozens of new job listings on its Web site. Some are positions for testing and readying new products. And this suggests that the company might be preparing a new device. More >>

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    Borders hopes the Kobo can cut the Kindle to pieces

    The launch of new ebook stores and new ebook reading devices is a trend we will see well into 2011 as the ebook market heats up even further and becomes a supernova.
    This article is reprinted from Tainted Green.

    by Kathryn Robbins on May 7, 2010

    Borders hopes the Kobo can cut the Kindle to pieces The e-book market keeps growing everyday with new hardware offerings from small startups or or big companies like Apple and Google selling the latest reads. Borders is hoping to get in on the fun with their new eBook Store and affordable e-reader called Kobo.

    Many people haven’t purchased an e-reader simply because of the price. Buying a discounted bestseller at the nearest megamart is a lot easier on a budget than paying $259.00 for a Kindle. That’s why Kobo’s $149.99 price tag may finally convince weary consumers to purchase the device.

    It’s Official: Apple has sold 1 Million iPads in 28 days

    By Zee Follow Zee on twitter on May 3rd, 2010

    apple money 300x228 Official: Apple has sold 1 Million iPads in 28  days.Apple has just released a statement announcing that it has officially sold one million iPads in 28 days, less than half the number of days it took it to sell that many iPhones.

    Read the rest of the story here >

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    Reprinted from Gadget Lab: Official: Target to Stock Kindle from Sunday

    Observations from the Publisher

    Amazon’s decision to sell the Kindle in Target was the last puzzle piece in their marketing strategy to successfully compete against Barnes and Noble’s Nook, Sony’s ebook reader and other readers available  in stores. Now the playing field for the major ebook readers has been flattened.

    What will ensue on an explosive level is a battle for market share and the only strategy left is an ebook price war and lower device prices. The major publishers who thought they had won the ebook pricing war with the iPad will be whining again as the price of ebooks will fall as the major ebook distributors with devices vie for market share.

    The collateral benefit of the war will be a win for consumers because the price of these devices will also drop as the price of ebooks eventually stabilizes to the market’s acceptable level.

    By Charlie Sorrel Email Author

    After speculation and rumor, Target has at last confirmed that it will sell Amazon’s Kindle in its bricks and mortar stores. It will cost the same $260 as Amazon would charge you, but you at least get to try before you buy, and you don’t have to wait for the mailman to show up.

    And this is likely the whole point. The e-reader market has shifted from early adopters to the mainstream, and if you want to interest people like my mother in buying a brand-new kind of device, you’ll have to put it in their hands first. Us gadget freaks may be happy to pre-order $500 devices without even seeing them, but we’re the weirdos here.

    The Kindle will be available in “select” Target stores from this Sunday. In reality, this means the flagship store in Minneapolis plus another 102 stores in South Florida. Putting the Kindle in real stores will also showcase it against the iPad (although not in the same store of course – iPad is currently in Best Buy only, which also sells the Nook), which is going to prove the main rival for the Kindle.

    It’s an unusual move by Amazon, though, especially as it pioneered the idea of trustworthy online shopping. It’s also proof that the online retailer is willing to take a cut in profits to push its hardware, despite the availability of Kindle software on most modern platforms.

    Target Stores to Sell Kindle [Businesswire]

    See Also:

    Photo:Charlie Sorrel

    Read More http://www.wired.com/gadgetlab/2010/04/official-target-to-stock-kindle-from-sunday/#ixzz0m2cJ1YRy
    

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