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Author Archive

You Don’t Have to be Psychic

With all the buzz around the iPad, you don’t need to be psychic to predict that Amazon would sooner or later develop a comparable color screen tablet device.
Kindle color version with touch screen

Well the sooner is here. Amazon is now accepting iPads and other devices as trade-ins for their new touch-screen color tablet at http://amzn.to/jbdaq2

Steve Windwalker reported in the blog Kindle Nation Daily that Amazon is well on the way to preparing to launch the device sometime this summer. Here’s what he wrote about the trade-in program.

“It extended its relatively unknown Buyback program, previously associated mostly with textbooks, movies, and video games, to include a wide range of electronics products including the iPad, the iPhone, the Samsung Galaxy, the Motorola Xoom, and all kinds of other devices that might — if you could trade them in for a decent sum — prepare the way for you to buy a Kindle tablet, both in terms of the need to replace functionality and the financial wherewithal to make the purchase.”

They actually want you to own their new Kindle Color version knowing full well that owners of iPads and other color tablet like devices wouldn’t buy the new Kindle after shelling out $500+ for their current iPad or similar device.

It’s another marketing first for Amazon to grab the lion’s share of the spawning tablet market, and I’m sure it won’t be their last.

You can also read Amazon’s press release about the trade-in program on Steve’s post on Kindle Nation Daily.

The Publisher

Another Author Sells 1 Million Kindle Books

 

Sookie Stackhouse series, Charlaine Harris

The LA Times reported on May 11 that Novelist Charlaine Harris is now the fourth author to sell 1 million ebooks on the Kindle. Harris is best known for her urban fantasy Sookie Stackhouse series and her books are the basis of the HBO television show “True Blood.”

Steig Larsson crossed the 1-million Kindle ebook mark first, followed by James Patterson, Nora Roberts and now Harris, Amazon announced Wednesday.

This article also shows the genres that are the top sellers in the ebook market.

Just another harbinger of things to come in the publishing industry. Read the rest of the story here.

 

 

Photo:  Charlaine Harris at the premiere of the third season of “True Blood’ at  the Arclight Theater in Hollywood on June 8, 2010. Credit: Michael  Buckner / Getty Images

The Publisher

New Trend Emerging as Traditional Publishers go Digital

 

Congrats to Amanda Hocking for using a traditional publisher to further her writing career.  She did the right thing seeking out a traditional publisher and the reason is clear – she wants to be a writer – not a book marketer, editor, designer and distributor.

This is not a new trend – it has been happening for years.

The caveat here is her content.  She has the content that sells – when she writes, it sells.  She can afford to give away a large piece of her royalties so she can spend more time writing.

So should every self-published author seek out traditional publishers for their work.  Maybe, yes and maybe, no.  Some authors like JA Konrath took the reverse course – he went from traditional publishers to self-publishing because he could get a bigger piece of the publishing pie, especially on his traditionally-published books that went out of print. Even luminary Stephen King experimented with self-publishing a few years back.

A new trend is emerging as traditional publishers go digital.  Currently, a self-published author could get their work in front of more people as an eBook than a printed book.  This is still true, but as more and more traditional publishers go digital, they can offer both – significant eBook exposure as well as print book distribution.  They will take a larger piece of the pie, but if your work is selling well, it is worth going with a traditional publisher.

Here’s the Amanda Hocking story from The New York Times.

A Successful Self-Publishing Author Decides to Try the Traditional Route

By JULIE BOSMAN
Published: March 24, 2011

If any writer proved that modern self-publishing could be a pretty sweet deal, it was Amanda Hocking.

Amanda Hocking, who has self-published nine books.

In the past year Ms. Hocking, a 26-year-old from Minnesota, became an indie heroine in the literary world for publishing nine books that sold a total of more than one million copies, nearly all of them in e-book form, earning almost $2 million for her efforts.

But for Ms. Hocking, self-publishing has had its limits. On Thursday she announced that she had sold a four-book series to St. Martin’s Press, ending a frenzied weeklong auction that involved nearly every major publisher in the business, including Random House, Simon & Schuster and HarperCollins.

St. Martin’s, part of Macmillan, paid more than $2 million for the world English rights to the “Watersong” series, Ms. Hocking’s latest books in the young-adult paranormal genre. >more

The Publisher

Kindle books can now be loaned – Newest Trends

We just received this newsletter from a new site called kindlelendingclub.com launched by Amazon last December.

If you have a Kindle or any of the Kindle reading apps (Kindle for PC, Kindle for iPhone, Kindle for Blackberry, etc.) you can go to the site, sign up and borrow any Kindle book that has lending enabled.

The book will then be loaned to you for 14 days and then automatically transferred back to the original owner.

What we found interesting is the lending trends reported by the site in the following newsletter and the 25 most wanted books.

In light of the demographics (females between 35 and 55) we would have thought romance novels would be the leading lending genre. However, here’s what they reported.

The 25 Most Wanted

Literary fiction, the paranormal, sci fi, crime fiction, thrillers and even a memoir about a comedian’s one-night stands; it seems like KindleLendingClub.com readers (who tend to be female and between 35 and 55 years of age) are borrowing anything but traditional romance in the lead up to Valentine’s Day 2011.

While Amanda Hocking’s vampire and paranormal romances for young adults remain perennially popular, only two of the top 25 most requested books are traditional romance novels: A Season to be Sinful, by Jo Goodman, and Terry Spear’s An Accidental Highland Hero.

(Another interesting trend we saw last week as well? Eight of the 25 titles fall under the umbrella of young adult fiction.)

KindleLendingClub.com Most Wanted – Week of January 30, 2011:

1. The Hangman’s Daughter, by Oliver Pötzsch

2. Water for Elephants: A Novel, by Sara Gruen

3. The Hunger Games, by Suzanne Collins

4. Switched (Trylle Trilogy, #1), by Amanda Hocking

5. Wicked Appetite, by Janet Evanovich

6. Mockingjay (The Final Book of The Hunger Games), by Suzanne Collins

7. Catching Fire (The Second Book of the Hunger Games), by Suzanne Collins

8. Heart of the Matter, by Emily Giffin

9. My Horizontal Life, by Chelsea Handler

10. My Blood Approves, by Amanda Hocking

11. The Lover’s Dictionary: A Novel, by David Levithan

12. Freedom: A Novel (Oprah’s Book Club), by Jonathan Franzen

13. The Templar Concordat, by Terrence O’Brien

14. Ender’s Game, by Orson Scott Card

15. We Interrupt This Date, by L.C. Evans

16. A Season To Be Sinful, by Jo Goodman

17. Sizzling Sixteen, by Janet Evanovich

18. Favorite, by Karen McQuestion

19. The Boy Who Came Back from Heaven, by Kevin Malarkey

20. Ascend (Trylle Trilogy, #3), by Amanda Hocking

21. Ender in Exile, by Orson Scott Card

22. Crossing Oceans, by Gina Holmes

23. Shiver, by Maggie Stiefvater

24. Firefly Lane, by Kristin Hannah

25. The Accidental Highland Hero, by Terry Spear

The Publisher

A New Trend in Publishing is Emerging




As more and more authors turn to self-publishing, a new trend is emerging that may benefit publishers as well as authors.


Joe Konrath




Successful crime novelist Joe Konrath is probably the author who started this new trend and is the poster child of successful authors moving into the self-publishing realm.


According to an article in The Star-Telegram online written by Alex Pham of The Los Angeles Times,

“Joe Konrath can’t wait for his books to go out of print.


When that happens, the 40-year-old crime novelist plans to reclaim the copyrights from his publisher, Hyperion Books, and self-publish them on Amazon.com, Apple’s iBooks and other online outlets. That way he’ll be able to collect 70 percent of the sale price, compared with the 6 to 18 percent he receives from Hyperion.


As for future novels, Konrath plans to self-publish all of them in digital form without having to leave his house in Schaumburg, Ill.


‘I doubt I’ll ever have another traditional print deal,’ said the author of Whiskey Sour, Bloody Mary and other titles. ‘I can earn more money on my own.'”



Mr. Pham goes on to write, “It’s difficult to gauge just how many authors are dumping their publishing houses to self-publish online, though for now, the overall share remains small. But hardly a month goes by without a well-known writer taking the leap or declaring an intention to do so.”

However, Mr. Konrath is one of the exceptions to successful self-publishing because his fan base was primarily created by the marketing and distribution efforts of traditional publishing houses.

Does that mean an author needs to be published by a traditional publishing house to be successful later in self-publishing?

Not at all.


Mr. Konrath just stood up on his surf board and is about to catch one of  the largest new waves in publishing. He knows where his readers are and how to read them – online where most hang out.

As an aspiring or first-book author who is relatively unknown, you need to market your work to where people seek, read, recommend and review books – in social media: Facebook, Twitter, NING, Linkedin, Foursquare, Goodreads, and all the other social networking sites out there.

There is only one problem. By the time you learn how to effectively market your work on all the social media, you may be in an old-age home especially if you are not so computer savvy. Besides, when would you have time to write another book?

Most authors just want to write. They don’t want to wear six or seven hats and be the marketing guru, the sales superstar or the promotional genius.

This is where publishers can get their own surf board and ride the same wave as Mr. Konrath.  But some are just standing up on their boards, others are knelling and most don’t even see the social media wave.

Publishers can offer social networking services, electronic distribution and all the perks of traditional publishing to authors in digital and electronic form. This is a wave that is coming whether publishers like it or not so the best strategy is to make sure to have a surf board and to look out over the horizon. This publisher is certainly standing on his surf board poised to ride the next giant wave.

The Publisher

The Magic of the Season


Christmas and the Holiday Season has always been a magical time whether you are experiencing the joy as a child or an adult looking forward to the happiness you will bring to others. People are happier, more friendly and filled with peace. The spirit of giving is everywhere.

The year has been filled with many blessings. We received more manuscripts than the previous year which resulted in several new titles being published this year and next.

We would like to wish you and your loved ones the most joyous and wonderful holiday season with the hope that all your wishes come true.

Take these words into the new year and beyond by Ralph Waldo Emerson,

“Do not go where the path may lead, go instead
where there is no path and leave a trail.”

Jockey’s Ridge – the largest living sand dune on the East Coast
The Publisher

May the Best Titan Win!

 

Google’s entry into the highly competitive ebook market

 

I am not surprised that Google will launch it’s own electronic book venture called Google Editions. After all, why were they scanning every book ever published into digital form?

The Wall Street Journal and numerous other major publications, blogs and websites reported that Google is now nearing the launch of its massive new ebook venture and they hope to launch this year.

Instead of building another boat to navigate the ebook waters, they are diving into the water and going with the flow. Google says its books will not be tied to one particular device like a Kindle or iPad, but their books will be accessible from any device with an Internet connection.

Google is not running against the current trying to sell their own reading device with its own ebook store. Instead, they are the current ready to sell books to any device, in any format as long as those devices have a connection to the Internet.

And they won’t have just one web site where you have to go to buy their books, they will have unlimited websites paying commissions to anyone who directs traffic to a Google Editions book using the same model as their Google ads.

And some observers think they may have a competitive advantage over the other Titans in the electronic book publishing market.

It will be interesting to see which Titan comes out on top: Amazon, Apple or Google.

Take a look at the video for more – Rex Crum talks with Amir Efrati of the Wall Street Journal about what Google’s entry means for the online book market.

The Publisher

And Let the War for Words Begin!

It seems there is only one formidable opponent competing on level ground with Amazon’s Kindle and that is Barnes & Noble.

With the launch of their new ebook self-publishing venture, Pubit, in early October, the book store giant is finally on equally footing with Amazon.

Pubit was the last puzzle piece in the new paradigm of publishing that Barnes & Noble needed to take on Amazon with equal word power. (excuse the pun)

Both companies have control of the entire ebook publishing process from obtaining manuscripts to marketing, sales and distribution.

Here are the similarities:

Both companies have a huge inventory of books.
Both have years of experience selling books.
Both have comparable ebook readers with similar features and now both have self-publishing ventures. (Pubit and Kindle)

And the war is on. Check these other similarities between the two competitors as they try to one up each other.

Amazon pays its Kindle authors 70% of the list price if the price is $2.99 or more.
B&N pays its Pubit authors 65% of the list price if the price is between $2.99 and $9.99.

It is free to upload and publish your manuscript as an ebook on both Amazon and on Pubit.

Both companies have free, downloadable apps that will allow their ebooks to be read on other devices such as the iPad, iPhone, Android, PC and other mobile devices.

B&N claims they have more than 2 million NOOKbook titles.
Amazon claims to have more than 725,000 Kindle titles.

Amazon lowered its Kindle price to $189 last year.
B&N lowered its NOOK price to $149.

Amazon produced a next generation Kindle that is thinner, has longer battery life and a crisper screen in a cool graphite shell.
B&N recently introduced a full color model in a graphite body with a full touchscreen.

So what’s next?

More great ebook devices and apps at great prices and lower book prices.

Who will win? No one knows. Maybe both will.

For authors undecided about publishing on the Kindle or the NOOK, well, pick one or pick both. You will win either way. Both companies have an equally strong market share and different market segments.

After all, think of how boring life would be if there were only one car company, one computer company, one pizza shop, and only one big ebook retailer.

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The Publisher

So You Thought E-books were a passing fad?

From Twenty Four Times

Amazon Kindle: Partially Responsible for $1 Billion E-book Sales

by Manisha on November 12, 2010

Market research firm Forrester has estimated e-book sales to touch the 1 billion mark by end 2010 in US and to triple by 2015!

Although only 7% of the 4000 people surveyed by Forrester actually read e-books these few are probably the most important ones reading 41% of their books in the digital form and buying books by the heaps.

In what might be viewed as a pat on the back for Kindle, it has surfaced as the most popular e-reader (32%), followed by Apple iPhone, Sony e-reader and Dell notebook and finishing a close second to the ubiquitous laptop in the Forrester findings.

Doing 66% of their reading in the digital form, Kindle users have emerged as the most avid e-book patriots and as if on a cue Kindle has already announced the flipping of its revenue sharing agreement with its publishers which we covered right here for you.

The findings could be a wake-up call for the tentative publisher yet to decide on whether to go digital with his next publication-the writing seems clear on the wall though-and before paperback becomes old hat it’s time to cash in on the promising prospect of e-books as unveiled by Forrester.

If you liked this article, share it on FACEBOOK.

The Publisher

New Online Book Store Debuts Today

Outer Banks Publishing Group’s new online OBPG Book Store debuts today offering its titles directly to customers at special prices.

We have pre-launch specials for new titles and limited discounts on current titles.Social Media for Business, Martin Brossman, Twitter, Facebook, Outer Banks Publishing Group

Here are some special buys:

Order a pre-launch paperback version of Martin Brossman’s and Anora McGaha’s, Social Media for Business at only $9.95.

A great buy considering books of this caliber sell for $30 or more, and Mr. Brossman’s first edition sold for $15.00 with a special discount.

Social Media for Business is probably the most comprehensive and up to date reference on  the light-speed changing world of social media.

As Mr. Brossman so aptly asks the question, “…Are you part of the conversation? The worldwide presence of you and your business is becoming of greater importance. People want to know more about you before they trust you with their money, just as we pay more attention to what “others” have said about a product than the advertised description when we consider buying a product online.”

Not Another Business Book!, William Meloche, Outer Banks Publishing Group, Anthony S. Policastro, digital publishishing, B2BAnother new title published in September is William Meloche’s, Not Another Business Book!, the true story of a cutting-edge medical device company told in a parable that reveals a simple truth – many early phase businesses are no more than one innovative deal away from solid ground.

Mr. Meloche is CEO of The William Meloche Group in Toronto and he  may be the only consultant on the planet specializing in – Business Relationship Innovation – by helping C-levels create, close and implement groundbreaking B2B relationships.

He offers a hands-on approach to “building successful B2B groundbreaking relationships,” with a true story on how he helped orchestrate a revolutionary win-win situation for a medical robotics developer and a major medical facility.

“The coup-de-eta was when I suggested to the president that he donate one of his multi-million dollar surgical robots to a major teaching hospital. The hospital became the premiere leader in surgical robotics and the developer sold more machines than he dreamed would be possible,” Mr. Meloche explained.

And don’t forget to check out our fiction titles also at special prices in October.

The Publisher
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