Top of the page photo courtesy of Rancho Murieta Community Website
Book signings are an effective marketing and communications tool, not only for established authors but most certainly for first-time novelists.
For me, a recent local launching/signing event for my first published novel, “Angel’s Truth,” proved to be a learning experience.
I learned that the audience is genuinely interested in what you have to say. And I was pleased by the number and quality of the questions.”Where did you come up with the plot? How did you choose the characters? How did you come up with their names? Is any of this based on fact? How do you go about organizing the narrative? Do you outline? Do you know the beginning, middle and end before you write? How do you go about getting published?”
That’s only a sampling of the questions I got, so be prepared.
The setting I used was a wine and cheese social, very informal, 4 to 5:30 p.m. It worked well. We had a framed table card of favorable Amazon reviews (“Here’s what readers are saying about “Angel’s Truth”) on each table and each person received a custom designed “Angel’s Truth” bookmark that quoted briefly from the book and gave information on where it could be bought. Good friends provided these and they were well received. Whether or not you bought the book, you got a bookmark as a gift and reminder.
I also told them the messages concerning discrimination, mindsets, injustices were ones I had long cared about. Also my belief that the truth often is not obvious — that it takes digging, commitment, persistence, plain old hard work to achieve it.
After being introduced, I spent a few minutes describing what motivated me to write the book. The motivations included my desire to try writing fiction after a long career that mandated all my writing be factual. I also told them the messages concerning discrimination, mindsets, injustices were ones I had long cared about. Also my belief that the truth often is not obvious — that it takes digging, commitment, persistence, plain old hard work to achieve it. And, while the plot is shaped around two vicious murders, I wanted to deliver a satisfying, surprise ending.
I read several passages from the book, starting with the first couple of pages. Because “Angel’s Truth” is a mystery, I selected other sections deeper into the book which pulled them into the plot. I didn’t tell too much, just enough to entice them to read the book and try to figure out who did what and where it was headed. That amount of time for reading passages seemed about right.
Then came the questions – the absolute best part of the afternoon. My advice: Don’t cut these off; make sure you allow enough time to answer any and all questions. And, if/when you know the questioner, personalize your response.
I closed with this final thought.
“Everybody has a story to tell. It may be biographical and of interest to future generations of your family. It may be a detailed narrative or a collection of anecdotes. Or, it may be fiction. Whatever the choice, I challenged them to commit their ideas to paper.”
That resonated because several folks thanked me afterwards for the prompting.
We ended with signing and selling the book. Logistically, I found it worked well to have someone serve as cashier. That allowed me time to personalize each signing.
And, as my mother would say, “Remember the basic of thanking everyone at the beginning and end.”
Bottom line, this initial event for this first-time writer of fiction, was a very satisfying and educational experience. I hope some of the above details will be helpful to you.
Learn more about Bob Irelan in his interview and why he believes truth is so important or follow him on Facebook.